TikTok Promotional Opp: Black Music Month

#BlackMusic June 2023 Campaign

We're excited to share TikTok's Black Music Month programming plan for June 2023. TikTok will be celebrating and honoring #BlackMusic all month and beyond, with Black music playlists and @MusicOnTikTok activations that showcase this dynamic and industry-defining community.

From creating viral moments to sharing culture and connection, from pioneering new spaces in music, and expanding the table for all, #BlackMusic has always been at the forefront of culture. Today and every day, we're here to celebrate that.


"What does #BlackMusic mean to you?"

How to join?

Shout Out! some of your favorite artists and highlight who you are excited about within the Black music community. Additionally, we will be featuring the following playlists on our Sounds page:

  • BMM: Hip-Hop

  • BMM: Soul & RnB

  • BMM: Afrobeats

  • BMM: Gospel

React! using the Duet and Stitch feature, react to footage of music/artists that has inspired you. Be as entertaining as you want! Find creative ways to answer the prompt "What does #BlackMusic mean to you?" Here are some ways to do this to consider:

Blind React - watch it live for the first time and record your reaction.

Using the Duet and/or Stitch feature, tell a story about that particular song/artist and how they've inspired you in your music journey (be sure to lower or mute the audio on the original video).


"By Artist": Unleash Your Potential on TikTok!


What makes "By Artist" exceptional?

With the new "By Artist" feature on TikTok artists like you get a dedicated space where you can shine and captivate audiences with your unique talents.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

  1. Spotlight your content: The "By Artist" feature lets you pin your video on your sound detail page, ensuring that your captivating performances and music take center stage.

  2. Connect with your fan base: "By Artist" allows you to foster deeper connections with your fans. They can engage with your content, explore your profile.

  3. Unleash your creativity: TikTok is all about unleashing creativity and innovation. Use "By artist" to push boundaries, create viral content, and showcase your versatility as an artist.


For consideration for in-app programming, any priorities from legacy, contemporary or up-and-coming acts, and potential editorial support by TikTok, please contact the FreshNoise team with the following info:

Artist Name

TikTok Handle

Link to your content (relevant to the promotion, please link specific posts)

Reason For Submitting

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