The Label-Alternative Built for Independent Artists

Build Momentum. Not Moments.

Build a Career. Not Just a Campaign.

About Us

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How It Works

A young woman with curly hair sings into a microphone while playing an acoustic guitar on stage, illuminated by colorful purple and yellow stage lights, with a drummer in the background.

Strategic music promotion for independent artists who want clarity, cohesion, and long-term momentum - not just temporary spikes.

Pressed Fresh Collective began as Pressed PR in 2017, built on the belief that indie artists deserve powerful, intentional publicity. Today, we’ve grown into a holistic artist development collective - offering PR, social strategy, playlist promotion, branding, distribution, coaching, and more.

At Pressed Fresh Collective, we believe that every release should move your career forward - intentionally.

We prioritize clarity over hype, momentum over moments, and ownership over borrowed exposure.

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The Pressed Fresh Ecosystem

Get In Touch

Holistic support to refine your goals and structure your career.
We work with artists on a consistent monthly basis to hone in on the strategies needed to reach the next step of their career, and then we set the pieces in motion to make that happen.
Our Indie Artist Toolkit and Coaching Options are designed to to help artists learn the skills they need to make strategic decisions (not reactive ones).
A collaborative distribution platform built for independent artists - with strategic promotional support baked in.
Support to artists for global distribution, free pre-saves, streaming monetization, playlist promotion, royalty split payments, and so much more. Our team comes alongside you to help manage your distribution from start to finish and ensure that you have access to the necessary resources to make the most of your release.
Your visual world should match your sound - we help you shape an identity that’s recognizable and memorable. From EPK/website design to cover art, graphics, and more, we provide the tools to establish a strong foundation.
Branding is the base of everything you’ll do in your music career, so make it count from the start.
Meet your professional hype team. Our PR experts work hand-in-hand with the media to get your music heard while building the credibility and visibility you need in today’s industry. Through editorial features, curated partnerships, and guaranteed visibility placements, we make sure your story cuts through the noise with meaningful positioning that builds credibility and boosts long-term recognition.
Audience-driven campaigns that focus on value, not vanity metrics. We stay ahead of the latest trends to amplify your release, tour, or video and raise your profile across today’s most important platforms. From digital ads across social and streaming platforms to large-scale placements like billboards in major markets, we make sure your music gets seen by the right audience, at the right time.
Grow engaged followers, not passive scrolls, through focused content strategy. From consultations and content planning to campaign ideas and viral-ready hooks, our social media services are designed specifically for indie musicians.
With Spotify as the new radio, streaming has become a vital part of every artist’s career. We grow your fanbase organically through targeted campaigns designed to land your music on the right playlists, boost your streams, and expand your listener base. Our strategic Spotify pitching and playlist ecosystem expertise ensure your growth is both authentic and sustainable.

Not just press. Not just playlists. Not just ads. A strategic promotional ecosystem built around your story, your audience, and long-term growth.

Most companies focus on one tactic. We focus on alignment.

We start with clarity - your narrative, your ideal audience, your bigger arc - then design campaigns that strengthen your identity, build owned assets, and compound momentum over time.

No noise. No guesswork. Just intentional growth.

Because sustainable careers aren’t built by pushing harder.
They’re built by building smarter.

“One of the 10 Best Indie Music Promotion Services That Are Worth It” - Two Story Melody

What Our Clients Have To Say:

"One of the things I like most about Pressed Fresh is their personal touch and commitment to creating a welcoming and warm environment."

Austin Greaves (Horseshoes)
“I can say wholeheartedly that out of all my promotion efforts in 2020, Pressed PR has by far been the best value and made the most impact.”

Micah Edwards
“Dawn has been an incredible teammate, worked very hard to publicize my music and get it in front of the specific audiences it wants to reach. Highly recommend her for your indie music endeavors!”

Corey Kilgannon
"I feel like I sign every email I write to Dawn with "you are the best!!!" because she truly is. Dawn is committed, passionate, and really takes the time to get to know the artists and the music she represents.”

Hayley Reardon
“I’m glad I went with you for the release! I got 5x the amount of first-week listeners as my last release... It’s nice to see things building.”

John Lensing
“I don’t know how we survived before we started working with Dawn at Pressed PR. She is worth her weight in gold and we now consider her like family.”

Cliffs + Caves
“I would recommend anyone who's looking to get that extra boost of getting their music recognized by publications to reach out to Dawn. I don't think I would've gotten as much attention from media outlets if not for her and the team.”

Nathan Vincent
“I don’t think another PR team exists that is that dedicated and committed to a band’s success!”

Sam Kelly, Elder Grown
“I love having a publicist, having YOU as my publicist. It lightens my load and reassures me that I’m in good hands”

Rebecca Stoelinga, Super Stolie
“Great all around. such good communication. I loved the end of the week email recaps as well. So great working with you!”

JP Ruggieri
“Kind and hard working, they were able to get my music featured on sites that I never would have been able to. If you are an indie artist looking to take your release to the next level, I highly recommend working with Pressed!”

Jacob Dixon
“I had no idea what to expect, as is the norm with any PR company. I must say, I was AMAZED by the coverage and commitment I received. Pressed PR got me interviews and write-ups in dozens of blogs and publications, which in turn completely legitimized my project and myself as an artist. ”

POZZI

The KEEP IT INDIE Shop

Our one-of-a-kind digital shop and mentorship program provides independent artists with the resources they need to effectively strategize their artist development.