We were approached for the project with a tight timeline of 2 weeks until the release date and the challenge of launching Ailee’s music in the US and establishing a US-based media presence and fan awareness.

We outreached to national and regional music media with news releases and targeted pitching ahead of the single’s release date to generate as much awareness as possible. As a result, we generated high profile media coverage with Billboard, HYPE Magazine, and Bong Mines Entertainment, among others to promote the release of “Sweater” and establish Ailee as a crossover K-Pop icon in the United States.

9 Pieces of Coverage

23.9 Million Readers Reached

904 Social Shares