Welcome to The Blog.
As a one-stop shop for independent artists, we want to be your go-to source for information too!
Below you’ll find regular blog posts with helpful tactics, strategies, and insider knowledge to help you navigate the music industry.
We hope that this resource will be a constantly evolving and a place for independent artists to learn what they need to know to advance in the industry.
If you’ve got a topic you wish we’d write about, email our team!
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How to Leverage Your Music Career Through Other Streaming Platforms: Apple Music and TikTok
In today’s dynamic music industry, independent artists must look beyond traditional platforms like Spotify and YouTube to truly thrive. This article explores how leveraging the unique opportunities of Apple Music and TikTok can elevate your music career — from optimizing your presence on Apple Music to crafting viral, video-friendly tracks for TikTok — you'll discover actionable strategies to expand your audience, increase revenue, and establish a versatile and sustainable artistic presence.
How to Leverage Your Music Career Through Other Streaming Platforms
As the music industry evolves, independent artists should diversify their presence across various streaming platforms to build a more resilient and dynamic career. By leveraging the unique tools and audiences each platform offers, musicians can strategically enhance their reach and maximize their impact, ensuring their music achieves the success it deserves.
Spotify Artificial Streams: Legitimate or Hoax?
Spotify Artificial Streams: Legitimate or Hoax?
In recent times, an increasing number of artists, especially independent ones, have found themselves in the crosshairs of Spotify’s policies on artificial streams. Tracks are being removed, and in some cases, artists are facing bans from the platform. This crackdown has sparked a flurry of rumors and conspiracies within the music industry. But amidst the chaos, the question remains: WHAT IS LEGITIMATE, AND WHAT IS HOAX?
Artificial streams refer to the manipulation of streaming numbers through various means, such as using bots, click farms, or paying for streams to inflate an artist's play count. Spotify has strict policies against such practices, aiming to ensure fair play and genuine listener engagement. The platform's detection algorithms are constantly evolving to identify and penalize artificial streaming activities.
However, the enforcement of these policies has not been without controversy. Many artists claim they have been unfairly targeted, with their music removed despite their adherence to legitimate promotional practices. This has led to widespread speculation and conspiracy theories, suggesting that some takedowns might be arbitrary or influenced by external factors.
As the debate rages on, it's crucial for artists to stay informed and transparent about their promotional methods. While Spotify’s intentions are to maintain an authentic and equitable music streaming environment, the nuances of artificial streams and the impact on genuine artists continue to stir uncertainty and mistrust in the community.
Inside the Spotify Campaign Tools And How To Use them Effectively as An Independent Artist
Inside the Spotify Campaign Tools And How To Use them Effectively as An Independent Artist — Spotify is still considered the “King” of the industry, so it’s important to know how to leverage tools within the platform for the best results for your music. And in this special INDIE HACK, we dive deep into the Spotify Campaign Kit!
Mastering Waterfall Music Release: Best Tips and Practices
How do you build momentum as listeners begin to discover your music? How do you know when it is time to push for the next release? How do you properly strategize to level up the game?
Music Royalties Deep Dive (Part 3): Royalties Flow for Independent Artists + How To Survive Spotify’s Royalty Policy Changes
MUSIC & MONEY is sure a never-ending conversation. And who wouldn't want to keep talking about it, right? Dive deeper and learn how to survive Spotify's royalty policy changes as a bonus!
Deep Dive (Part 2): Music Royalties How Royalty Rates Are Set + Claiming Royalties + Royalties Flow For Independent Artists in 2024
Music and MONEY -- Our favorite things in the world. The talk on "royalty", however, is more complex than ever. That is why we are here to make it simple for you.
How To Get Your Music Videos On Vevo and Why You’d WANT To
Deep dive into the role and impact of video marketing on your music and why you're probably missing out already.